What Factors Influence the Smartphone Brand Preference of Bangladeshi Youth?
Understanding Consumer Behavior for Harnessing Bangladesh’s Youth Smartphone Market
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Overview
Market research is the process of gathering, evaluating, and interpreting data to assess the potential of a new service or product. Organizations are able to identify their ideal customers and solicit responses, comments, and suggestions from customers. Market research can be carried out in-house by companies or organizations, or it can be contracted out to firms with specialized expertise in the field.
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Inspira ACL has been working closely with a number of private and development organizations in conducting brand health check study, need assessment of livelihood interventions in Coxâs Bazar, developing and strengthening local market system, identifying market constraints for women. By carrying out Landscape Analysis, analyzing Consumer Behavior, conducting Market Entry Strategy and so on.
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